Our Story

Xochitl Chips & Salsas: Our Story

It has been more than 90 years since my family began making Chipotle salsa. When I was growing up some 35 years ago, I was taught how to make this salsa and I have continued making it through out my life.


It was common to hear from my friends that it was a delicious salsa and that I should market it. One day, out of the blue, a lady called to ask me a favor. “Carlos: I tried your wonderful salsa. I really enjoyed it and I was thinking it would be a perfect gift for my best customers. Would you be so kind to prepare some for me?” I said: “Sure! How much do you want?”


“Well, 200 jars.”


“What?” I thought! “It’s too much for one cook.” Every batch was taking me approximately five hours due to the extensive process it takes to produce the salsa. She said: “Just give me the price, and I’ll call you next week.” I thought, “I won’t do it in my kitchen, it’s a lot of salsa to make.” But the love for challenges that I have as an entrepreneur encouraged me to begin small production batches and test marketing.


The fantastic acceptance of my first Chipotle Salsa drove me to develop other products, visit plants, stores, food shows, sampling… it was incredible what I was experiencing…a huge success in sales.


Today, our objective is to provide the finest products with the most unique home made flavors that we can find in the remote places of the old continents.


~Carlos Salinas
President & Founder of Salsa Xochitl

Xochitl’s products follow traditional Aztec and Mayan recipes, with an added twist to bring you the flavors you have come to love. We use ancient methods of cooking and mixing vegetables and spices to create our delicious chips, salsas, and dips.


Ancient Ingredients & Recipes

The Aztecs dominated Central and Southern Mexico from the 14th to the 16th century. Cooking was an integral part of the Aztec culture. Their experimentation with various vegetables, fruits, and spices laid the groundwork for the recipes that Xochitl uses in our products today. The Aztec people were the originators of the sun-dried and smoked peppers, called Chipotles (smoked peppers). The flavor from the chipotle pepper is now regarded as one of the most delightful and distinguishable flavors in the world.


Leading The Way

Xochitl was one of the first companies to introduce authentic chipotle peppers into the United States. We pride ourselves using Ancient Aztec and Mayan recipes and adding our own twist to bring you the thin and crispy chips you love. We have also developed a flavorful selection of traditional salsas and queso dips that pair delightfully with our Totopos de Maíz (corn chips).

Our Background:

—Xochitl, Inc. was founded in Dallas, Texas in 1995 and is 100% Minority Owned. —

—Our products are currently available to purchase in a variety of specialty, natural, and major retailers throughout the United States, Canada, and the United Kingdom.

What Makes Xochitl Products Unique:

  • —Naturally Cholesterol Free
  • —Contain 0g Trans Fat
  • Certified Gluten-Free
  • Kosher Certified
  • Non-GMO Project Verified (En Fuego, Chipotle, and Nacho Flavored Chips not included)

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